Bose x Luke Worthington

Keeping fit in a pandemic.

Bose’s Sports Ear Buds are perfect for working out. To demonstrate that, we filmed with London’s most high profile trainer. 
Within 4 hours, we shot a library of social-focused indoor and outdoor exercise videos. These videos showed users how to enjoy an active lifestyle amid the lockdown while emphasising all of the product’s USPs. 

Results

• The highest performing Bose influencer campaign in the EU. 

• 31.4% average engagement per Instagram post.