Revealing the new race suits

PUMA’s #SheMovesUs campaign showcases the PUMA W Series racing team to inspire the next generation of female motorsport stars. 

We jumped right in, emphasising the bold design and bringing out the personality of the drivers paving the way for female representation in motorsport. 

Behind the scenes

Deliverables

• Images for OOH advertising (bus wrap).

• Videos played at PUMA’s NYC flagship store. 

• Images printed for race weekend collateral. 

• Image and video content for PUMA and W Series social channels.